Delapinator

Gain brand preference by putting the child at the heart of the buying process for the launch of the new Scenic car, whilst promoting the partnership with Ubisoft's Raving Rabbid's license.

A cross-media campaign, essentially digital, portraying rabbits testing out a car...during a night-time invasion. After watching the hilarious videos by Publicis Net, the web-surfer is invited to use the "De-Rabitator" to get rid of the invading hoards of raving rabbids.

The event-based site devised by Publicis Net is awarded with the "Site of the Day" as well as a special prize for Strategic Marketing. Millions of raving rabbids got wiped out.

Delapinator | Fermer