Jurassic Battle

How to gain brand recognition and buy-in with Generation Y surfers on Facebook?

Seeking to increase its consumer base, the Comté co-operative provided its surfers some quality, quirky entertainment with a social game that was an extension of the magnificent animation produced by M&C Saatchi GAD. The "Montbeliard Cows Need You: Jurassic Battle" brings famished Brontosauruses into play craving for delicious Jura flowers, which give the cheese its particular flavour. Protect your cows by stopping the dinosaurs from destroying the walls, by slapping them in order to get the flowers that they leave whilst passing by to give them to your Montebeliard cows (and don't forget to milk them...)

Client delighted: operation extremely successful