Chugulu at the BNP Paribas Workshop
Published 03/05/2011 i18n: In Advergame, Advergaming, Blindtest, Jeu publicitaire, Quizz musical, Web Marketing,
Chugulu took part in the latest BNP Paribas Workshop on Thursday March 3rd, on the theme: "Faites vos jeux: Communication is getting playful". As consumer behavior evolves with an ever-intensifying use of video games by the general public, advertisers are enquiring ever more as to the role of advergaming as a communications tool.
As a renowned expert in the field of branded apps and advergaming, Chugulu revealed its recipes for success, reviewing what works as well as the pitfalls to avoid before getting started. To be informed of future conferences on the subject, follow us on facebook and twitter.